Bitcoin isn’t just going to demonetize assets like gold and real estate

Bitcoin isn’t just going to demonetize assets like gold and real estate.

It’s going to expand its addressable market in a way most people still don’t grasp.

Today, the majority of the global population isn’t incentivized to save. Bad money - constantly losing its value - creates an environment of hopelessness. Financial nihilism. Without access to effective savings technology, people are pushed to spend on things they don’t need or, worse, gamble their money on lottery tickets and speculative jackpots.

This isn’t irrational behavior; it’s survival. When your currency loses value over time, saving feels futile. The unspoken thought becomes: "Why save money that will be worthless soon? My only hope is to gamble and hit the jackpot."

Bitcoin changes this equation. For the first time in history, humanity has access to a monetary fuel cell.

A way to store the fruits of your labor in a form that is immune to debasement. Bitcoin is the best savings technology ever invented, and it’s set to attract not just institutional capital but also the trillions of dollars currently wasted on desperation-fueled consumption and gambling.

The addressable market for good money is orders of magnitude larger than we can grasp today.

Think of Netflix. It didn’t just disrupt Blockbuster and VHS rentals. It created an entirely new market by making on-demand streaming accessible to everyone. Think of Uber. It didn’t just replace taxis; it massively expanded the transportation market by offering a better solution to those who never used cabs before. The image attached is an early Uber deck (2008) showing an addressable market of $4.2B annually. Uber is worth $150B today.

Bitcoin will do the same for money. It’s not just taking market share from gold or real estate as a store of value. It’s creating a global market for savings that was never possible before. One that’s accessible to everyone, not just the privileged few.

When faced with a choice between a future of endless debasement and a future of sound money, the answer is obvious.

Bitcoin isn’t just another asset. It’s a revolution in how we think about saving, hope, and the value of our time and labor.

This is Bitcoin’s true addressable market: everyone, everywhere, forever